A story from Kim: The creation of the logo defines the value of this business.

So what's with the Sincerely Candles & Co, LLC logo anyway? People ask all the time and I say "it's the violet flame of peace." This is an elevator description which is far from complete because I ALWAYS get a confused or curious gaze as a response. Although the image has changed a couple times, the value behind it is the same. So here's the long of it, shortened as much as possible since you're busy.

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The Sincerely Candles & Company, LLC logo is an emblem of the violet flame. This fire does not burn, it’s no ordinary fire, it is a spiritual fire of self-transformation that some people refer to as the “the violet flame.”
The violet flame is a symbolic name that is given to the transformative abilities of spiritual energy. Spiritual energy can help us move through many obstacles on our path and heal a multitude of problems from physical and emotional issues, to relationship problems.

If you’ve ever seen a popular depiction of an alchemist, witch or magi, there’s often a concoction being mixed up in a fire, with the flame turning into a violet color when the potion is successful. In fact, this type of fire goes back to biblical times. As described in Exodus 3:2 KJV in the story of Moses and the burning bush: “And the angel of the Lord appeared unto him in a flame of fire out of the midst of a bush: and he looked, and, behold, the bush burned with fire, and the bush was not consumed.“

What does this mean for the products created that hold this emblem? It means they are created to be a blessing of peace. They are clear and free of intention, so you may set your own. It is my prayer that when you light a Sincerely candle or use a Sincerely oil that you are reminded of this eternal power of transformation that you have within.
It's only with the dynamic skills of @jessadeedesigns that we were able to raise this image to its current use and with the modifications made by @bitterwitchbrews which brought this image to the vessel sides. I am eternally grateful to these wonderful women for helping me make this logo dream come true!

to be continued... The Story of the Biz Name 👀

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