The Sincere Story
When the journalists began to reach out this season, I noticed that the About Us section on my site doesn't quite do the trick. Although it's a descriptive representation of the life of the business, there's not much about personal purpose or intention.
Here in my late 30s I'm moving within my purpose more so than ever before. The mission of this business supports my purpose; to Make Moments Matter. Focusing on the moment has been a life lesson. There are big moments worth a huge celebration and there are small, special moments that no one hears about. All of these moments are special! I strive for our products to be there for your special moments. ❤
Making moments matter is a something of a personal purpose as well. This business serves my family in a specific way that makes our moments matter. Raising two boys and keeping a home for us has had its challenges. When I keep a flexible schedule that this business allows for me to have, I can more easily be Present for my children. This flexibility also allows us to adventure! Participating in pop-up markets allows for us to travel the region, state, coast, and beyond. Being available for my children and showing them the country are create moments that matter for us ✨️
The Sincere Story
I was 17 when I starting experimenting with candles. To be honest about it, I was heading down the wrong path in high school. I was taking steps in the direction of parties, boys, and toxic social groups. The problem was that I felt no real connection with the extracurriculars offered at my school or in my community, so I got distracted. Candle-making kept me busy! It kept me at home and gave me a deep sense of accomplishment and joy. This hobby-turned-business saved my life!
I’ve had a deep appreciation for candles since I was a kid. There is something special about the soothing and relaxing feeling I get when I burn them. Each time I burn a candle, I’m reminded of the internal flame of peace that is always accessible by reverence. I spent many school-aged years lighting the candles at church every Sunday. In my adult years, I use candles for various moments, practices, and celebrations.
My adolescent curiosity and some hand-me-down equipment led me to experiment with making candles in 2001. I was very intrigued by the many different types I learned to make. My mother’s kitchen became my little laboratory, and the ancient art of candle making became my hobby.
The family would help me create a better candle with encouraging words and constructive criticism. My sister would tell me that they were good enough to sell and that I should give that a try. She shared them with some ladies at work and had a couple of people using my candles in no time. I followed her example and did the same thing at my job. It worked. This was the beginning of my candle business.
Over the years I ran it as a side job, learning through experience and making many mistakes. I created my first candle collection, The Dixie Lane Signature Collection, using all-natural, quality ingredients. These candle scents are country-inspired; a homage to my childhood experience of being a New York transplant attempting to embrace a new culture. This collection expresses a found-love for The South! These candles are still available today on the website along with two additional scent collections I've created to offer something for everyone's taste.
In 2019, I started Sincerely Candles & Company, LLC and committed to running this business for good! Since then, we have grown to a regional candle company with two employees offering a wide variety of products and services. Quite frequently, I check in with my initial mission to ensure that the busy of business doesn't lead me astray from making High Quality Handmade Products to help Make Moments Matter.
My goal has been to sell candles online, in-stores, and at pop-up markets! We are there!!! Pop-up markets have been my absolute favorite part about this business, even from the beginning! There were two times that I had the gumption open my own store! Although I enjoyed it, retail hours didn't match my single-mom livelihood at the time. There's still a part of me that wants a brick-in-mortar in downtown USA, but when the time is right. For now, I'll see you in my office where all the products online (and more) are on display for purchase.
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Homeschooling Boy Mom